POSSIBLE WORKING DAY

Your day starts with a cross-departmental project meeting where you work on the collection and unification of various data sources to create real-time customer profiles. You support in building the data infrastructure required for optimal extraction, transformation and loading of the data – a task where strong analytical skills, detail-orientation and solid understanding of diverse datasets are needed. In all your actions always have in mind how it helps the company as well as discovering patterns that are not obvious. Back at your desk you continue working on a customer segmentation model, in particular on how to tell a story with your findings in the presentation at a project meeting next week. In the afternoon you meet with a colleague from e-commerce to discuss the potential of a machine learning model to identify and target existing customers with a high-likelihood to purchase. You finish off your day by keeping yourself up to date on industry trends, best practices and emerging methodologies, to proactively help drive our market insight work within the company.